Post University Video
Video was an important component of our content and social media strategy at Post. I found that in both web content and social media, video was a high impact way to tell our student stories and introduce information about the Post experience and academic programs.
Once native video was introduced on Facebook, it became the most successful way for us to drive traffic to the website or to our lead generation microsite from social media. We did student and academic program videos for digital advertising, social media and the website in house and also worked with a video company to develop high impact videos for graduation, TV and social ads, and other major initiatives. My contribution to videos varied as some were edited and produced completely in house and others were done with professional video companies. In general, I selected topics and developed the messaging and/or story we wanted to convey for our video projects. I also selected students/faculty/staff for videos, interviewed participants, worked on editing with either in-house or external video company staff, and directed the marketing and social distribution of the videos.
In addition to using video in digital marketing and communications efforts, we included QR codes to campus videos in our Main Campus View Book.
We also did many short videos on timely topics like our #PostAdvice hashtag video series where graduating students shared their best advice with the incoming freshman class and #WhyPost, which shared student stories of why they chose Post University.
Videos for Academic Program Pages
Intrapreneurship and Post’s MBA Program
Discover Post’s MSHSV Program
Web Content
While at Post, I wrote and edited academic program, administrative department and student service pages for the website. I also developed content for various marketing-related pages of the website. When our university was going through its New England Association of Schools and Colleges (NEASC) regional accreditation process, I wrote new copy for and/or edited nearly every administrative, academic program, and admissions page of the website.
Here are just a few examples of web content:
Master of Business Administration
Master of Education
Master of Science in Higher Education Administration
Master of Human Services
Associate Degree in Legal Studies
Academic Affairs
Registrar’s Office
Though a lot of my work for Post focused on the online degree programs, I did collaborate on key campus admissions initiatives including providing copywriting and editing support for projects such as the View Book, program sheets for various degree programs, and other communications to prospective and accepted students.
Sample Downloadable Program Sheet:
HealthcareMBA
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