I served as the Marketing Communications Manager for Post University, a for-profit university serving approximately 1200 main campus and 17,000 online students. In this role, reporting to the Chief Marketing Officer, I developed goals and objectives for the university’s digital content strategy and social media initiatives to support Post’s overall strategic goals for brand awareness and student recruitment and retention.

I led digital content development and deployment to social media, the Post University blog and the university website.

 I also managed the strategy and execution of organic social media content and campaigns and social advertising aimed at brand awareness, engagement, and student recruitment.

Each year, I created a social media strategy plan to guide Post University’s social media and digital content for the year.

Post University Social Media Strategy Plan 2016

I also created tactical marketing plans for key events during the school year:

• Orientation Social Media Plan 2015

• Graduation Social Media Plan 2016

Post Social Media Advertising

I also managed strategy and execution of social media advertising for admissions and promotion of the university’s academic programs. Often, our Facebook ads would include native video of a student or professor discussing the program or their experience at Post. We found these ads to be very successful. Below are some of the ads I did for Post. We also advertised on Twitter and YouTube.

(To view sample videos for social ads, please go to the Post Video and Web Content page.)

While at Post, I managed the strategy and execution for Post’s social media communities, including:

Post University Facebook Page
Post University Twitter Page
Post University LinkedIn University Page
Post University YouTube 
Post University on Pinterest
Post University on Instagram

Throughout my time at Post, I was responsible for Post University’s social media presence. During my management, our social communities, particularly Facebook, grew dramatically. I used Meltwater’s Likealyzer tool to measure our Facebook page performance against our closest competitors. In the beginning, our page scores (mid- to low 60s) were the lowest of our competitive group, and our national ranking was in the 300s for U.S. universities. Over time, our page performance improved, so that we not only outscored our closest competitors, but we rose in the national rankings, including ranking in the top 5 (and as high as 2nd) among ALL universities in Facebook community performance.