While I managed books marketing at IRA, we developed an Authors’ Corner area of the IRA website which highlighted our authors and their work. At the core of the Authors’ Corner web area were the thought leadership videos that we did with each author. We took the opportunity to capture many of our authors at the IRA Convention and ask them to discuss a topic from their recent books. Below are examples of the Authors’ Corner videos.
Doug Fisher on In A Reading State of Mind
Doug Fisher on Brain Research and Reading Instruction
Doug Buehl on the best of NEW Classroom Strategies
Peter Afflerbach on Preparing for High Stakes Testing
IRA Convention Videos with Authors
I worked with featured speakers for the IRA Convention to create videos to promote their appearance and also interviewed authors at Convention that were later posted on social media and/or the IRA website. Below are examples of these videos.