IRA Marketing

International Reading Association

When I led the Marketing and Membership departments at IRA, I was responsible for developing the strategic plan and the budgets for the year. Below is an example of one of my marketing plans. Click on the title link or the image to view the PDF of the plan.

2010-2011 International Reading Association Marketing Plan

Digital Promotions

While managing the Marketing and Membership departments, I integrated digital promotions into all of our marketing campaigns. These included emails, landing pages, microsites, and digital advertising.

Please use the submenus for this page or click the links below to go to pages offering samples of digital promotions.

IRA Digital Marketing Samples

IRA Digital Membership Samples

Digital Newsletters and Engagement Emails

Content Marketing was a core component of my marketing and membership marketing plans when I worked at IRA. The first content marketing initiative I created at IRA was a digital newsletter to promote IRA books. Please use the submenu for IRA Digital Newsletters or click the image above to view sample newsletters and engagement emails I created for IRA.

*Please Note: Several digital samples on the portfolio site are not responsive or optimized for mobile because they pre-date responsive design and the dominance of mobile viewing that there is today. My more recent projects were optimized for mobile. Also, I linked to summaries and PDFs of some of these projects on my portfolio website because a couple of years ago, IRA—now International Literacy Association—did a complete rebranding and with that, a redesign of their website. Many of my older/outdated landing page and email projects were removed from the site during the redesign.

Print/Direct Mail Promotions

I also managed an aggressive schedule of traditional direct mail and print advertising. Please use the submenus for this page or the links below to go to pages offering samples of print promotions.

IRA Print Marketing Samples

IRA Print Membership Samples