Example Email Campaigns using Constant Contact

For fundraising emails to alumni and donors, we typically used Raiser’s Edge, but for emails to targeted audiences for event and targeted marketing, I used Constant Contact. Below are examples.

BS to MSN Email Marketing Campaign

This email campaign was targeted to our Bachelor of Science in Nursing graduates, inviting them to earn their Master of Science in Nursing through our online program. This was part of an email and social media campaign.

Near Completers Marketing Campaign

This email and  Facebook advertising campaign was targeted specifically to our mailing list of students who left the University when they were nearly finished their degree. The ads and email were used to seek participation in a survey from these former students in order to develop a program to help these students return to finish their degrees. A social campaign for this campaign can be seen on my social media page.

HBCU Philanthropy Symposium

All email marketing for the HBCU Philanthropy Symposium using Constant Contact. Click here to see a few of those.

Status report updates:

Each Quarter we presented our quarterly plans to the Vice President of Institutional Advancement. Here is one of our reports.